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L1

Above the Fold

The portion of a webpage visible without scrolling. Critical real estate for first impressions and conversion.

Above the Fold is the first thing users see – and it determines whether they scroll further or leave. The hero section, primary CTA, and at least one trust signal should always be visible above the fold. For mobile users, this area is even more limited and critical.

This term is part of the 3LA EntityMap → /entitymap.html