THE 3LA BLOG

Field notes for AI visibility.

Insights, audits and tactics for getting cited by ChatGPT, Claude, Perplexity and Gemini — written by the team who built 3LA.

  • AI SEO Tools Comparison in 2026: A Strategist's Honest Take
    Insights 8 min

    AI SEO Tools Comparison in 2026: A Strategist's Honest Take

    AI visibility tools answer three different questions. Is my site built so AI can read and trust it? How often does AI mention me? Is a change in those mentions real? Classic SEO suites answer the first question only partly. Daily trackers such as Peec AI and Profound answer the second, across many engines. The Three-Layer Approach (3LA) answers the first with deterministic structural scoring and the third with repeated sampling and confidence intervals. Most teams need more than one of these. The useful thing is to know which question each tool is actually answering.

    10/16/2026Read
  • A Practical Setup Guide for 3la.ai
    Guides 6 min

    A Practical Setup Guide for 3la.ai

    Want your brand to be preferred and cited by ChatGPT, Perplexity and Google AI Overviews? This guide walks you through setting up 3la.ai in under an hour, so you can close visibility gaps, optimise your content and compete in AI search (GEO).

    10/13/2026Read
  • BrightonSEO 2026 Just Validated the Three-Layer Approach
    SEO 2 min

    BrightonSEO 2026 Just Validated the Three-Layer Approach

    BrightonSEO's 10th anniversary edition, held October 8–9, 2026 and drawing roughly 4,500 attendees, was dominated by one theme: GEO (Generative Engine Optimization), AI citations, and agentic recommendations. For anyone building on the Three-Layer Approach, this wasn't new information - it was confirmation.

    10/12/2026Read
  • BrightonSEO: Why classical SEO is no longer enough for modern discovery
    SEO 5 min

    BrightonSEO: Why classical SEO is no longer enough for modern discovery

    Discover how BrightonSEO validated the Three-Layer Approach. Learn how to optimize content across human, search, and AI channels for maximum citations.

    10/12/2026Read
  • Product 3 min

    Agency partner program for 3LA

    Join the 3LA agency partner program to earn up to 15% recurring commission and get up to 50% off Nettpilot plugins. Sign up today to boost your revenue.

    9/29/2026Read
  • How to infer effective content structures for AI search
    GEO 2 min

    How to infer effective content structures for AI search

    Discover how to reverse-engineer LLM citations and build repeatable content templates using the Three-Layer Approach to dominate AI search visibility.

    9/29/2026Read
  • GEO 4 min

    Which GEO platforms help improve citations in AI-generated answers?

    Discover which GEO platforms improve your brand citations in AI answers. Learn how to feed local entity databases and boost your AI visibility today.

    9/29/2026Read
  • GEO 3 min

    Why measure AI visibility when models change constantly

    Discover why measuring AI visibility is critical today. Learn how Generative Engine Optimization keeps your brand trusted by ChatGPT, Claude, and Gemini.

    9/29/2026Read
  • How do third-party citations affect generative engine optimization?
    GEO 4 min

    How do third-party citations affect generative engine optimization?

    Bottom line up front: citations are the currency of AI visibility

    9/28/2026Read
  • The Story of the Glass Jar
    Blog 3 min

    The Story of the Glass Jar

    To understand why I've spent the last year building The Three-Layer Approach we need to go back 27 years - to 1999. Half a lifetime (mine). To a time before social media, before algorithms dictated our lives, and before artificial intelligence was anything more than science fiction.

    9/28/2026Read
  • Entity Accuracy Engine - Why we built it and who it's for
    Insights 4 min

    Entity Accuracy Engine - Why we built it and who it's for

    LLMs hallucinate about companies, prices, key people and mandates - and it's costing NGOs, universities, research bodies, financial institutions, political actors and agencies real leads and real trust. Here's the background of the Entity Accuracy Engine, and exactly who I built it for.

    8/24/2026Read
  • Your GEO Strategy Is Failing Three Out of Four AI Audiences
    GEO 15 min

    Your GEO Strategy Is Failing Three Out of Four AI Audiences

    ChatGPT, Claude, Perplexity and Gemini do not share a user base. They share a category name. A 2026 study found only ~11% of domains cited by ChatGPT are also cited by Perplexity. Here is the field guide to a platform-segmented GEO strategy.

    5/3/2026Read

From an observation to a repeatable method

Our articles connect technical findings with editorial decisions: how a page is accessed, which claims it makes and what model responses actually show. Read each example with its date, sources and limitations. A case study can suggest a useful test without predicting the same result for every site.

Find the next step for your content

Use the framework to understand the three layers, the glossary to check terminology and the product guides to put a finding into practice. Keep the original URL and measurement period when evaluating a change. Search indexing, AI citations and referral traffic deserve separate checks.