AI VISIBILITY · LIVE10 AI crawlers active now
According to Gartner, 90% of B2B purchases will be intermediated by AI agents by 2028 - equating to over $15 trillion in annual B2B spend. That requires your website to be AI-ready. Welcome to the A2B economy.
WHAT IT LOOKS LIKE
Audit: 23 issues found in 45 seconds
See exactly what blocks AI engines from citing you.
Brand Analyzer: who cites you, who doesn't
Track citations across ChatGPT, Claude, Perplexity and Gemini.
Search Insights: AI-era keyword research
Stop chasing pre-LLM keywords. Find what AI engines actually surface.
Content Optimizer: rewrite for citation
AI-guided suggestions to make every page citation-ready.
Command Center: your AI visibility cockpit
All metrics, alerts, and queue in one place.
Log Analyzer: see who actually crawls you
GPTBot, ClaudeBot, PerplexityBot – broken down per page.
We run 8–12 buying questions across ChatGPT, Claude, Gemini and Perplexity, compare answers against your website, and return visibility, accuracy, sources and competitors.
Set your prompts + correct answers. We probe the models daily, alert on drift or contradictions, and give a full audit trail. Slack notifications included.
THE WEIGHTING MODEL · 30 / 40 / 30
Every audit scores your site across the only three audiences that matter – and weights them the way the AI economy actually does.
THE 3LA LOOP
One continuous loop that turns AI-search chaos into machine-verifiable structure.
INFRASTRUCTURE · NETTPILOT
A year ago, 3LA started as one idea: a page can look perfect to a human, be invisible to a search engine, and be unreadable to an AI model – all at once. So we built the audit around three layers instead of one score, and every release since has pushed the same loop deeper: measure the gap, show the evidence, fix it, measure again.
The three layers, one year on
Readability, structure and trust signals people actually notice.
The structure search engines retrieve, index and pass on to AI.
Machine-readable proof that ChatGPT, Claude and Gemini can cite.
WEBSITES & BRANDS WE'VE ANALYSED
Not just theory. 3LA was forged in the agency trenches and is now used by brands and agencies across the Nordics to track what AI says about them.
The Three-Layer Approach (3LA) is a groundbreaking service! In the report, you don't just learn what is wrong with your site, but also what you should do to improve it – specifically tailored to you.
Nina Furu
Textbook author and course instructor · Lærebokforfatter og kursleder - ninafuru.no
I highly recommend the 3LA platform! It only took a short time from when I joined the waiting list until I was approved and could receive three free analyses. My first impression was brilliant – I found myself saying 'Wow!' and 'You guys have to see this!' The platform provides genuinely valuable insight. A major plus is that the report is clear and accessible from anywhere, and the fact that it can be used on both Shopify and WordPress is truly seamless.
Marianne Vikne
Web Editor, former Head of SEO at Komplett Group and SEO Advisor at Try · Rolfsenshop.no
I was lucky enough to test 3LA in the beta version and found it to be a very useful and user-friendly tool – regardless of technical expertise. The analysis you receive provides concrete, actionable suggestions for website improvements and makes it easy to take steps that actually yield results. Additionally, the tool is cost-effective, both in terms of licensing and time spent. Highly recommended! )
Karianne Berg
Senior Communications Manager · Martinsen & Duvholdt | Skanska
The Three-Layer Approach finally separates AI visibility from generic SEO advice. Sharp, somewhat brutal and opinionated, but practically and actually actionable.
Jørgen Simensen
Founder · Synaro Agency
A critical gap has emerged between the information we publish and how modern systems actually retrieve it. Our industry colleague, Nickolass at Nettpilot, has addressed this gap by developing The Three-Layer Approach™ (3LA). This is not just another "trend," but a necessary upgrade of digital infrastructure for anyone who wishes to remain relevant in an ecosystem now governed by machine understanding.
Andreas Hatlem
Founder, Growth manager · Admirate
3LA plugs into the tools your team already uses – from LLM APIs and search consoles to the delivery surfaces where reports land.
Ahrefs
Bing Webmaster
Google Search Console
GA4
Microsoft Clarity
Plausible
GetCookie
Vertex AI
SocialCrawl
Beautiful Soup
Brønnøysund Registeret
WordPress
Google Docs
Slack
Notion
Jira
NotebookLM
More than 2 billion people encounter AI‑generated answers every month – across chatbots, search, and agents.
ChatGPT alone has reached about 1 billion monthly active users in 2026, with around 900 million weekly users, while other chatbots like Gemini and Claude are growing triple‑digits year over year. (Source: https://www.omnibound.ai/blog/chatgpt-user-statistics)
Google’s AI Overviews already appear in roughly 15–25% of searches, depending on study and market, and now reach around 2–2.5 billion people per month across 200+ countries and 40 languages.
Analyst syntheses of 2025–26 surveys suggest that roughly 20–40% of knowledge workers now use AI assistants or task‑specific agents at least weekly in their workflows
The Zero‑Click AI Economy ChatGPT now has around 1 billion monthly users, Google’s Gemini app reaches hundreds of millions, and AI Overviews surface answers directly in search for billions of people every month. (https://www.cnbc.com/2026/06/12/chatgpt-a-billion-monthly-app-users-despite-souring-public-ai-sentiment.html)
If your content is not optimized for AI citations, you are invisible to the fastest‑growing discovery layer on the web.
See the full AI usage breakdown and platform scorecard →Data last updated: October 2026
Every plan includes all three layers. Credits work for audits or optimizations.
Or pay as you go: from €10 / 119 kr for 10 credits — no subscription, credits never expire.
See all plans & pricingReady to see what ChatGPT, Claude and Gemini actually think of your content?
Straight answers about the Three-Layer Approach, GEO scoring and what changes when AI becomes the main distribution channel.
Built on open standards
Audit a page to identify content and technical weaknesses. Run a brand check to inspect AI answers, or examine server logs to understand crawler activity. These are separate sources of evidence: a readable page, a bot visit and an AI citation are not the same outcome.
Choose one canonical URL for each distinct topic. Make its main answer clear, support factual claims and align the visible text with semantic HTML and structured data. Use Content Optimizer to prepare revisions, review before publishing and compare later results with the original baseline.
Audit any URL in about 45 seconds and see how humans, search engines and AI models read your content, then fix the gaps before competitors do.
FROM THE BLOG
AI visibility tools answer three different questions. Is my site built so AI can read and trust it? How often does AI mention me? Is a change in those mentions real? Classic SEO suites answer the first question only partly. Daily trackers such as Peec AI and Profound answer the second, across many engines. The Three-Layer Approach (3LA) answers the first with deterministic structural scoring and the third with repeated sampling and confidence intervals. Most teams need more than one of these. The useful thing is to know which question each tool is actually answering.
Want your brand to be preferred and cited by ChatGPT, Perplexity and Google AI Overviews? This guide walks you through setting up 3la.ai in under an hour, so you can close visibility gaps, optimise your content and compete in AI search (GEO).
BrightonSEO's 10th anniversary edition, held October 8–9, 2026 and drawing roughly 4,500 attendees, was dominated by one theme: GEO (Generative Engine Optimization), AI citations, and agentic recommendations. For anyone building on the Three-Layer Approach, this wasn't new information - it was confirmation.
.png&w=160){kind=logo}
