Brand Analyzer runs your tracked prompts across ChatGPT, Claude, Gemini, and Perplexity — then shows you mention rate, sentiment, citation share, and which competitors are stealing the answer.
Pick the questions that matter — product comparisons, "best X" queries, branded searches — and watch how AI assistants answer them every week.
See your share of voice across every model. Mention rate measures presence; citation rate measures whether AI links back to your domain.
Same prompt, all models. Spot which LLMs already cite you, which ignore you, and which prefer competitors so you can prioritise fixes.
Not just whether AI mentions you — but how. Positive, neutral, or negative framing per model and per prompt, with the raw quote.
Paste 10–500 prompts you want to monitor — branded queries, comparisons, "alternatives to" searches.
Each prompt is sent to ChatGPT, Claude, Gemini, and Perplexity. Responses are stored and analysed.
Mention rate, citation rate, sentiment, competitor share, and the raw answer text — all in one view.
Download data as CSV, share with your team, and use the prioritised fix list to improve your AI visibility.
Not just theory. 3LA was forged in the agency trenches and is now used by brands and agencies across the Nordics to track what AI says about them.
The Three-Layer Approach (3LA) is a groundbreaking service! In the report, you don't just learn what is wrong with your site, but also what you should do to improve it – specifically tailored to you.
Nina Furu
Textbook author and course instructor · Lærebokforfatter og kursleder - ninafuru.no
I highly recommend the 3LA platform! It only took a short time from when I joined the waiting list until I was approved and could receive three free analyses. My first impression was brilliant – I found myself saying 'Wow!' and 'You guys have to see this!' The platform provides genuinely valuable insight. A major plus is that the report is clear and accessible from anywhere, and the fact that it can be used on both Shopify and WordPress is truly seamless.
Marianne Vikne
Web Editor, former Head of SEO at Komplett Group and SEO Advisor at Try · Rolfsenshop.no
I was lucky enough to test 3LA in the beta version and found it to be a very useful and user-friendly tool – regardless of technical expertise. The analysis you receive provides concrete, actionable suggestions for website improvements and makes it easy to take steps that actually yield results. Additionally, the tool is cost-effective, both in terms of licensing and time spent. Highly recommended! )
Karianne Berg
Senior Communications Manager · Martinsen & Duvholdt | Skanska
The Three-Layer Approach finally separates AI visibility from generic SEO advice. Sharp, somewhat brutal and opinionated, but practically and actually actionable.
Jørgen Simensen
Founder · Synaro Agency
A critical gap has emerged between the information we publish and how modern systems actually retrieve it. Our industry colleague, Nickolass at Nettpilot, has addressed this gap by developing The Three-Layer Approach™ (3LA). This is not just another "trend," but a necessary upgrade of digital infrastructure for anyone who wishes to remain relevant in an ecosystem now governed by machine understanding.
Andreas Hatlem
Founder, Growth manager · Admirate
Every audit runs against ChatGPT, Claude, Gemini, Perplexity and Mistral — the engines where your customers ask questions before Google.
ChatGPT
OpenAI
Claude
Anthropic
Gemini
Perplexity
Perplexity
Mistral
Mistral AI
3LA plugs into the tools your team already uses – from LLM APIs and search consoles to the delivery surfaces where reports land.
Ahrefs
Bing Webmaster
Google Search Console
GA4
Microsoft Clarity
Plausible
GetCookie
Vertex AI
SocialCrawl
Beautiful Soup
Brønnøysund Registeret
WordPress
Google Docs
Slack
Notion
Jira
NotebookLM
More than 2 billion people encounter AI‑generated answers every month – across chatbots, search, and agents.
ChatGPT alone has reached about 1 billion monthly active users in 2026, with around 900 million weekly users, while other chatbots like Gemini and Claude are growing triple‑digits year over year. (Source: https://www.omnibound.ai/blog/chatgpt-user-statistics)
Google’s AI Overviews already appear in roughly 15–25% of searches, depending on study and market, and now reach around 2–2.5 billion people per month across 200+ countries and 40 languages.
Analyst syntheses of 2025–26 surveys suggest that roughly 20–40% of knowledge workers now use AI assistants or task‑specific agents at least weekly in their workflows
The Zero‑Click AI Economy ChatGPT now has around 1 billion monthly users, Google’s Gemini app reaches hundreds of millions, and AI Overviews surface answers directly in search for billions of people every month. (https://www.cnbc.com/2026/06/12/chatgpt-a-billion-monthly-app-users-despite-souring-public-ai-sentiment.html)
If your content is not optimized for AI citations, you are invisible to the fastest‑growing discovery layer on the web.
See the full AI usage breakdown and platform scorecard →Data last updated: October 2026
Build a prompt set around the decisions your audience makes, then compare model answers for that same set. Separate spontaneous mentions from questions that name your brand: asking about a company directly should not be counted as evidence that it is discovered unprompted.
Inspect the cited sources and the exact wording before deciding what to change. A missing mention, negative framing and an incorrect fact need different responses. Keep competitors, prompt wording and reporting periods consistent when comparing results, and use AIR when you need to follow movement over time.
GPT, Claude, Gemini, Perplexity and Mistral — all tested in parallel with the same prompts.
Brand Analyzer is prompt-level analysis (exact answers + sources). AIR is a monitoring dashboard (trends over time).
Yes. AI Prompt Tracker generates buying questions from GSC data or seed keywords. CSV import also supported.
Compares current vs previous runs. Flags changes in citation share, sentiment or competing mentions. Slack notifications available.
Yes. CSV or PDF with prompts, answers, sources, sentiment and Share-of-AI-Voice per engine.
FROM THE BLOG
AI visibility tools answer three different questions. Is my site built so AI can read and trust it? How often does AI mention me? Is a change in those mentions real? Classic SEO suites answer the first question only partly. Daily trackers such as Peec AI and Profound answer the second, across many engines. The Three-Layer Approach (3LA) answers the first with deterministic structural scoring and the third with repeated sampling and confidence intervals. Most teams need more than one of these. The useful thing is to know which question each tool is actually answering.
Want your brand to be preferred and cited by ChatGPT, Perplexity and Google AI Overviews? This guide walks you through setting up 3la.ai in under an hour, so you can close visibility gaps, optimise your content and compete in AI search (GEO).
BrightonSEO's 10th anniversary edition, held October 8–9, 2026 and drawing roughly 4,500 attendees, was dominated by one theme: GEO (Generative Engine Optimization), AI citations, and agentic recommendations. For anyone building on the Three-Layer Approach, this wasn't new information - it was confirmation.