Log Analyzer turns access logs into evidence of crawler activity: which bots requested your pages, when they visited and how the server responded. A request is not proof of a citation.
Powered by the open 3LA AI Bot Database.
Real-time user-agent matching against the 3LA Bot Database. Know whether a request is GPTBot, ClaudeBot, a beneficial scraper, or a hostile content thief.
See exactly which pages AI bots crawl most. Find your "AI-favoured" URLs and the orphans that get ignored — so you know what to publish more of.
Live stream of incoming bot traffic plus complete archive. Filter by bot, path, date range — export everything as CSV.
High-frequency scraping, suspicious paths, undisclosed bots — flagged automatically with severity and recommended robots.txt entries.
Upload Apache / Nginx / Cloudflare logs, or stream live via our log forwarder. All standard formats supported.
Every request is matched against the 3LA Bot Database. Bots are categorised by purpose, threat level and citation behaviour.
Top bots, top crawled paths, request rate over time, threat events — all visible in one real-time view with 90-day history.
One-click export of an AI-aware robots.txt that welcomes citation bots and blocks the scrapers you actually want out.
Apache Combined, Nginx default and custom, Cloudflare Enterprise Logs, and AWS CloudFront JSON. Bring what you have — we auto-detect the format on upload.
Log Analyzer is the raw log-parsing engine — it tells you every crawler that touched the site. Bot Tracker layers real-time classification, citation-chain linking and Slack alerts on top. Many teams use both: Log Analyzer for historical reporting, Bot Tracker for live decisions.
You control retention. Default is 90 days of parsed request records in your workspace. Raw log files are deleted after parsing unless you enable extended retention.
Yes. The 3LA Log Forwarder is a lightweight daemon that streams parsed events to your workspace in real time. Works on Apache, Nginx and Cloudflare Workers.
No. Log Analyzer strips IP addresses and query strings at parse time by default. You never send us user-identifying data unless you explicitly enable it.
Not just theory. 3LA was forged in the agency trenches and is now used by brands and agencies across the Nordics to track what AI says about them.
The Three-Layer Approach (3LA) is a groundbreaking service! In the report, you don't just learn what is wrong with your site, but also what you should do to improve it – specifically tailored to you.
Nina Furu
Textbook author and course instructor · Lærebokforfatter og kursleder - ninafuru.no
I highly recommend the 3LA platform! It only took a short time from when I joined the waiting list until I was approved and could receive three free analyses. My first impression was brilliant – I found myself saying 'Wow!' and 'You guys have to see this!' The platform provides genuinely valuable insight. A major plus is that the report is clear and accessible from anywhere, and the fact that it can be used on both Shopify and WordPress is truly seamless.
Marianne Vikne
Web Editor, former Head of SEO at Komplett Group and SEO Advisor at Try · Rolfsenshop.no
I was lucky enough to test 3LA in the beta version and found it to be a very useful and user-friendly tool – regardless of technical expertise. The analysis you receive provides concrete, actionable suggestions for website improvements and makes it easy to take steps that actually yield results. Additionally, the tool is cost-effective, both in terms of licensing and time spent. Highly recommended! )
Karianne Berg
Senior Communications Manager · Martinsen & Duvholdt | Skanska
The Three-Layer Approach finally separates AI visibility from generic SEO advice. Sharp, somewhat brutal and opinionated, but practically and actually actionable.
Jørgen Simensen
Founder · Synaro Agency
A critical gap has emerged between the information we publish and how modern systems actually retrieve it. Our industry colleague, Nickolass at Nettpilot, has addressed this gap by developing The Three-Layer Approach™ (3LA). This is not just another "trend," but a necessary upgrade of digital infrastructure for anyone who wishes to remain relevant in an ecosystem now governed by machine understanding.
Andreas Hatlem
Founder, Growth manager · Admirate
Every audit runs against ChatGPT, Claude, Gemini, Perplexity and Mistral — the engines where your customers ask questions before Google.
ChatGPT
OpenAI
Claude
Anthropic
Gemini
Perplexity
Perplexity
Mistral
Mistral AI
3LA plugs into the tools your team already uses – from LLM APIs and search consoles to the delivery surfaces where reports land.
Ahrefs
Bing Webmaster
Google Search Console
GA4
Microsoft Clarity
Plausible
GetCookie
Vertex AI
SocialCrawl
Beautiful Soup
Brønnøysund Registeret
WordPress
Google Docs
Slack
Notion
Jira
NotebookLM
More than 2 billion people encounter AI‑generated answers every month – across chatbots, search, and agents.
ChatGPT alone has reached about 1 billion monthly active users in 2026, with around 900 million weekly users, while other chatbots like Gemini and Claude are growing triple‑digits year over year. (Source: https://www.omnibound.ai/blog/chatgpt-user-statistics)
Google’s AI Overviews already appear in roughly 15–25% of searches, depending on study and market, and now reach around 2–2.5 billion people per month across 200+ countries and 40 languages.
Analyst syntheses of 2025–26 surveys suggest that roughly 20–40% of knowledge workers now use AI assistants or task‑specific agents at least weekly in their workflows
The Zero‑Click AI Economy ChatGPT now has around 1 billion monthly users, Google’s Gemini app reaches hundreds of millions, and AI Overviews surface answers directly in search for billions of people every month. (https://www.cnbc.com/2026/06/12/chatgpt-a-billion-monthly-app-users-despite-souring-public-ai-sentiment.html)
If your content is not optimized for AI citations, you are invisible to the fastest‑growing discovery layer on the web.
See the full AI usage breakdown and platform scorecard →Data last updated: October 2026
Turn raw access logs into an AI-visibility signal in under 10 minutes — no schema mapping, no SQL, no rebuild.
Try Log Analyzer freeInspect requested paths, response codes and crawl frequency together. A frequently requested page that returns an error needs a different fix from a useful page that is never fetched. Compare log evidence with your sitemap and internal links before changing crawler access rules.
Access logs record requests, not the answers an AI assistant later produces. User-agent labels may also be spoofed; treat a matched name as a classification signal rather than proof of identity. Use observed citations and referral reports alongside logs when evaluating business impact.
Apache, Nginx, Cloudflare Enterprise and AWS CloudFront JSON — auto-detected on upload.
200+ named crawlers: GPTBot, ClaudeBot, PerplexityBot, Google-Extended, Bytespider, CCBot and more.
Up to 90 days. Filter by bot, URL path and date range. Export as CSV.
Auto-flags aggressive scrapers with severity levels and recommended robots.txt entries.
Yes. One-click AI-aware generator based on observed crawlers — allow cite-worthy bots, block scrapers.
Log Analyzer parses uploaded logs historically. Bot Tracker classifies crawlers in near-real-time and links to citation events.
FROM THE BLOG
AI visibility tools answer three different questions. Is my site built so AI can read and trust it? How often does AI mention me? Is a change in those mentions real? Classic SEO suites answer the first question only partly. Daily trackers such as Peec AI and Profound answer the second, across many engines. The Three-Layer Approach (3LA) answers the first with deterministic structural scoring and the third with repeated sampling and confidence intervals. Most teams need more than one of these. The useful thing is to know which question each tool is actually answering.
Want your brand to be preferred and cited by ChatGPT, Perplexity and Google AI Overviews? This guide walks you through setting up 3la.ai in under an hour, so you can close visibility gaps, optimise your content and compete in AI search (GEO).
BrightonSEO's 10th anniversary edition, held October 8–9, 2026 and drawing roughly 4,500 attendees, was dominated by one theme: GEO (Generative Engine Optimization), AI citations, and agentic recommendations. For anyone building on the Three-Layer Approach, this wasn't new information - it was confirmation.