What practitioners say about 3LA.
Real accounts from brands and agencies using 3LA in production. New entries are curated by the 3LA team before publishing.
The Three-Layer Approach (3LA) is a groundbreaking service! In the report, you don't just learn what is wrong with your site, but also what you should do to improve it – specifically tailored to you.
Nina Furu
Textbook author and course instructor · Lærebokforfatter og kursleder - ninafuru.no
I highly recommend the 3LA platform! It only took a short time from when I joined the waiting list until I was approved and could receive three free analyses. My first impression was brilliant – I found myself saying 'Wow!' and 'You guys have to see this!' The platform provides genuinely valuable insight. A major plus is that the report is clear and accessible from anywhere, and the fact that it can be used on both Shopify and WordPress is truly seamless.
Marianne Vikne
Web Editor, former Head of SEO at Komplett Group and SEO Advisor at Try · Rolfsenshop.no
I was lucky enough to test 3LA in the beta version and found it to be a very useful and user-friendly tool – regardless of technical expertise. The analysis you receive provides concrete, actionable suggestions for website improvements and makes it easy to take steps that actually yield results. Additionally, the tool is cost-effective, both in terms of licensing and time spent. Highly recommended! )
Karianne Berg
Senior Communications Manager · Martinsen & Duvholdt | Skanska
The Three-Layer Approach finally separates AI visibility from generic SEO advice. Sharp, somewhat brutal and opinionated, but practically and actually actionable.
Jørgen Simensen
Founder · Synaro Agency
A critical gap has emerged between the information we publish and how modern systems actually retrieve it. Our industry colleague, Nickolass at Nettpilot, has addressed this gap by developing The Three-Layer Approach™ (3LA). This is not just another "trend," but a necessary upgrade of digital infrastructure for anyone who wishes to remain relevant in an ecosystem now governed by machine understanding.
Andreas Hatlem
Founder, Growth manager · Admirate
As an online player, it is crucial to understand how AI perceives intent and needs, and to deliver data and content that works in conversations. You need to be chosen – not just found. This is where the 3LA framework is a perfect tool for you. By using the 3LA Framework in my own case, I managed to go from being almost invisible to ranking number one on Google within two days of publishing the article, despite being a relatively unknown player.
Kenneth Stensli
Founder (former partner manager at Kreatif, Collector Bank, Nets & Dibs) · Technobridge
Want your own story here?
Read customer experience in context
Testimonials describe an individual team's experience with 3LA. They can help you understand how the platform fits an audit, publishing or agency workflow, but they are not a controlled benchmark or a guarantee of the same result for another site.
- SEO consultants use the three-layer audit to diagnose gaps across readability, search structure and AI-citability.
- Content teams use Optimizer and Pippa to rewrite content for all three audiences in one pass.
- Agencies use Command Center, Brand Analyzer and multi-workspace to manage client portfolios.
- E-commerce teams use Search Insights and Log Analyzer to track AI crawler activity and search performance.
Test the workflow against your own baseline
Before choosing a tool, identify the page or brand question you want to investigate. Review the available evidence, compare the relevant features and ask for a demonstration if your workflow involves several people or sites. Measure subsequent changes using equivalent periods and consistent definitions.
From audit to published improvement
Every testimonial reflects a real workflow: discover the gap with an audit, improve with Content Optimizer, publish through WordPress Connector and monitor with Brand Analyzer. The platform connects the finding to a reviewable change — no score without a next step.
Frequently Asked Questions
Who are these testimonials from?
Real testimonials from marketers, SEO consultants and agency teams using 3LA in production. Each reflects an individual team's experience.
Are these testimonials verified?
Yes. All come from verified platform users, published with name, role and company.
Can I submit my own testimonial?
Yes. Contact the 3LA team with your experience — we welcome honest feedback from any plan tier.
Do testimonials reflect typical results?
They describe individual experiences, not guaranteed outcomes. Measure your own baseline and compare like-for-like periods.
FROM THE BLOG
Latest field notes.
AI SEO Tools Comparison in 2026: A Strategist's Honest Take
AI visibility tools answer three different questions. Is my site built so AI can read and trust it? How often does AI mention me? Is a change in those mentions real? Classic SEO suites answer the first question only partly. Daily trackers such as Peec AI and Profound answer the second, across many engines. The Three-Layer Approach (3LA) answers the first with deterministic structural scoring and the third with repeated sampling and confidence intervals. Most teams need more than one of these. The useful thing is to know which question each tool is actually answering.
A Practical Setup Guide for 3la.ai
Want your brand to be preferred and cited by ChatGPT, Perplexity and Google AI Overviews? This guide walks you through setting up 3la.ai in under an hour, so you can close visibility gaps, optimise your content and compete in AI search (GEO).
BrightonSEO 2026 Just Validated the Three-Layer Approach
BrightonSEO's 10th anniversary edition, held October 8–9, 2026 and drawing roughly 4,500 attendees, was dominated by one theme: GEO (Generative Engine Optimization), AI citations, and agentic recommendations. For anyone building on the Three-Layer Approach, this wasn't new information - it was confirmation.