Glossary — the 3LA vocabulary · 3LA.ai

The 3LA glossary defines the vocabulary of AI visibility and GEO — from citation rate and Share-of-AI-Voice to structured data and the three-layer audit.

GLOSSARY

The 3LA glossary

Clear definitions for the vocabulary of AI visibility and Generative Engine Optimization: citation rate, Share-of-AI-Voice, GEO, structured data, the three-layer audit and more.

threelayerapproach.com · © Nettpilot AS

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Nickolass Jensen

Norwegian digital strategist, technical SEO practitioner and creator of the Three-Layer Approach™ (3LA). Founder and CEO of Nettpilot AS, active in the field since 2001 with 25+ years of hands-on experience in technical SEO, WordPress development and Generative Engine Optimization (GEO).

Nickolass Jensen is the founder and CEO of Nettpilot AS and the creator of the Three-Layer Approach™ (3LA) framework. He has worked professionally with technical SEO and digital strategy since 2001 and developed the 3LA methodology to address the Fragmentation Problem — the failure of content teams to optimize simultaneously for human readers, search engines and AI models. He introduced the Citation-to-Fetch Ratio (CFR) as a GEO metric. He is based in Jevnaker, Norway.

This term is part of the 3LA EntityMap → /entitymap.html

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