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Share of AI Voice (SOAV)

The share of AI-generated answers within a category where your brand is mentioned – the primary KPI for GEO strategy, analogous to Share of Voice in traditional marketing.

Share of AI Voice is the most important overarching measure of AI visibility. In 3LA this is calculated as mention rate – the share of probes where the brand was actually mentioned in the AI response – aggregated per tenant, prompt or model via Brand Analyzer. A mention rate of 60% means your brand appears in 6 out of 10 relevant AI responses. An important nuance: the current implementation measures your own mention rate in isolation. True SOAV – your share of total mentions compared to competitors – requires a new aggregation route that also counts the cited_competitors field across all probes. This is under development. Track mention rate weekly in Brand Analyzer: a downward trend over three or more weeks is the earliest warning signal of Citation Decay.

This term is part of the 3LA EntityMap → /entitymap.html

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